These are advertisements displayed as “sponsored links” next to the results on search engines. These are internet marketing methods that promote websites by increasing their visibility on search engine results pages (SERPs), which means “Search Engine Marketing” in English. The keywords defined by advertisers are displayed next to the search results. The advertiser determines the regions where their advertisement will be displayed and which devices (Desktop and laptop computers, mobile devices) it will be displayed on searches performed, and it is guaranteed to appear on the first page 0. Advertisements given with search engine advertising start to be displayed after a few minutes. Advertisements are charged per click.
Advertisers set a budget. If the daily budget is reached by clicking on the ads, the ad will not be displayed until the next day. This balance is reduced per click. When the balance is exhausted, the ad will not be displayed until you purchase more balance. The main search engine advertising systems are; Google AdWords, Microsoft AdCenter.
