Search engine advertising (SEAM) refers to advertisements displayed as "sponsored links" alongside search engine results. It's a web marketing method that promotes websites by increasing their visibility in search engine results pages (SERPs). Advertisers display their ads alongside search results for keywords they define. Advertisers also determine the regions where their ads will be displayed and the devices (desktops, laptops, mobile devices) used for searches; first-page appearance is guaranteed. Ads placed through search engine advertising begin appearing within minutes. Ads are charged per click.
Advertisers set a budget. If the daily budget is reached by clicking on the ads, the ad will not be displayed until the next day. This balance is reduced per click. When the balance is exhausted, the ad will not be displayed until you purchase more balance. The main search engine advertising systems are; Google AdWords, Microsoft AdCenter.
