Social media has not only shown us its power in every field, but it has not only looked at the advertising sector from afar. Over time, social media has become a huge sea of advertising. So how did the advertising sector and companies benefit from this treasure? The most important benefit to the advertising sector has been viral ads. Since it does not give the impression that it is a direct advertisement to consumers and preserves its naturalness, it has become the favorite advertising type of consumers and companies.
Viral advertising There are two types of advertisements: advertisements that are shot by consumers themselves and paid for by companies later, or advertisements that are shot by companies themselves and provided with budgets.
Viral advertising is like a branch of word of mouth marketing. Word of mouth marketing is the most reliable method that consumers find, so it provides the same effect. It makes consumers feel like a neighbor or friend is recommending a product they are happy with. In addition, since the message directly affects the subconscious, it creates a sense of reliability in users. There is no need for very high advertising budgets in viral advertising. These are advertisements that can be shot while sitting at home or even with a mobile phone. Having a story and being strong in terms of humor are the elements that increase the viewing of viral advertising.
