Facebook supports a variety of ad types across Facebook, Instagram, Audience Network, and Messenger. Every ad has two components: the format (how the ad will appear) and the placement (where the ad will appear). When creating your ad, you may need to find information specific to the type of ad you're creating, such as image size or the number of characters you can use.
The Facebook ads guide shows you which ads you can choose from, the technical specifications of creative for different ad types (e.g. image size requirements, pixels, character limits), and how these ad types will appear when published on Facebook.
The guide provides design guidelines for the following ad formats:
- Video
- Visual
- Collection
- Canvas
- Loop
- Slideshow
To learn more about social media consulting, check out our Facebook Ads Guide‘Visit the.
