Social media are networks that generally bring communities, businesses and customers together directly in line with the current situation. Social media marketing means using social media strategically to achieve your marketing goals. In general, you should take various steps towards marketing goals and increasing sales. Depending on the channels you use to sell your products or services, your goals may be to drive traffic to an online store or to encourage users to organize a sales meeting. Communication between businesses and their customers creates a sense of trust between the customer and the business, while gaining customer understanding and increasing the rate of preference by customers. In this way, it both creates awareness and is remembered. Without taking it lightly, businesses have to use social media channels more frequently in developing relationships. Social media is one of the ways to achieve these goals.