What is Social Media Planning?
Social media planningis the process of understanding how to use social media to send messages to targeted people through social media platforms by a business, a brand or an individual. This process is based on a plan and we call it social media planning We say. You can allow the whole world to know you with dozens of applications you use on your phone. Today, we can reach everything we are curious about in the shortest time with social media applications and communicate with people in the fastest way. So, can brands and businesses not use social media and not exist in the social world while this is the case? Companies and brands that cannot show themselves on social media and whose planning is unsuccessful unfortunately have difficulty finding a place in the market and even disappear. The target audience in the market is now Generations Y and Z. Since the people of this generation grew up in the internet age, they cannot stand waiting and old methods are not accepted by them. Speed and difference are big factors in their choices. SLet's examine what other benefits it offers while easily bringing this speed-loving track to your customers;
- It reaches your target audience very quickly and allows you to receive feedback in the same way.
- Create a brand identity and make your brand accepted as a person on social media.
- It reveals the difference of your company with different visual and written content.
- With monthly reports, it reveals the kind of feedback you receive in the most accurate way.
- Manages crisis management effectively.
- It allows you to be in constant communication with your followers thanks to the interactions you receive from social media.
Strategies to Follow:
- Discovery
- Competitor Analysis
- Target Audience Analysis
- Your Communication Language
- Your theme
- Social Media Platform Difference
- Your content
Questions to Ask Yourself When Creating a Social Media Plan:
- Who is My Target Audience?
- How Should I Address My Target Audience?
- What's My Budget?
- Which Platforms Will I Be Available On?
- How Much Time Will I Spend on Each of My Platforms?
- The Most Suitable Time
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