LATEST TREND: INSTAGRAM IGTV

Instagram IGTV, which has recently undergone major innovations, seems to be ending the reign of Youtube on the internet with IGTV, reaching 1 million active users. With this new application, videos that can last up to 1 hour can be watched full-screen vertically. IGTV was designed in a format suitable for phones. Videos on IGTV of followed accounts can be watched easily without having to search. While videos uploaded to Instagram accounts are 1 minute, videos in the story section are 15 seconds, IGTV stands out from the others with its 1 hour duration. IGTV, like others, remains live for 24 hours. Accounts with many followers have already started using this application. Videos that do not currently contain ads in their content can include ads in the videos in the future and increase their ad revenues.