A new product announced by Google Google Gmail Ads, is a new advertising model that you can use by completely targeting the audience. Targeting is also a necessary process for you to be able to predict the reaction your campaign will receive. If your campaign is prepared for an audience, you can get the results you want by showing ads only to that audience.
So what does the digital world allow us to target as advertisers?
You can use just one of these targeting options, or you can use many at the same time. Gmail Ads, You have many options for targeting when advertising;
- Keyword Targeting: Keywords such as “automobile” etc. can be easily targeted.
- Profession Targeting: For example, when we target teachers, the ad is shown only to teachers in a campaign, allowing you to get the most out of your limited budget.
- Offer: Campaigns such as “ discount on dresses” can be targeted.
- Area of Interest: Targeting can also be done based on areas of interest. It allows users to get maximum efficiency from their areas of interest.
- Language: It can be done in Turkish, English and many other languages.
- Domain: Targeting is possible via domain name and e-mail address domain. A person who constantly receives e-mails from a certain brand can be easily targeted.
- Email List Targeting: Your e-mail list added to the CSV file can be targeted.
- Mobile Device Targeting: Many devices such as iOS, Android and Desktop can be targeted separately.
- IP Based Geotargeting: It is easy to target by country, state and city.
- Product Invoice Targeting: Targeting can be done on purchased products. Different sales scenarios can be created on this scenario.
- Counting Transformations: Google Adwords' conversion counting system also works here.
- Pricing: It works on cost per click (CPC).
- Demographic Targeting: Demographic targeting options such as age and gender are available.
