In our age, as the power and mass of the internet increases exponentially, it has become easier to reach users. Internet advertising and marketing will soon replace traditional media tools such as television, radio, newspapers and magazines.
The age of people using the internet is increasing day by day. Internet usage, which has become important in our daily lives for communication and entertainment, is gradually replacing the usual entertainment concept, promotional product advertisements and traditional media.
Some companies find advertising activities with promotional products such as pens, business cards, mugs, etc. to be quite expensive and inefficient. Similarly, traditional marketing methods such as television, radio, magazines, newspapers, etc. are becoming the last resort.
It is a visible fact that internet advertising allows your ads to be spread globally and reach much wider audiences than traditional advertising. For this reason, companies can reach larger audiences than expected with internet advertising campaigns. You may not be able to reach the audience you want in the traditional media system, but in the internet environment, the algorithms of the sites and most importantly the search engines show your ad to the relevant audience. For this reason, your ads are shown to potential customers who you can attract. Another advantage of internet advertising and marketing is that it is low cost compared to traditional advertising activities.