With the spread of the internet and the introduction of mobile internet into our lives, the internet network has reached very large masses. With the spread of digitalization, the masses have been grouped more distinctively and target audiences have begun to be clearly identified, which has made internet advertising widespread. Digital advertising, which provides clearer results than traditional advertising, is the most widely used form of marketing today. Being able to interact with a single click and the analysis being based on accurate and clear data has made internet advertising more popular. Due to the expansion of investment amounts, digital advertising platforms that display advertisements in different areas have emerged. Let's examine digital advertising platforms to advertise in the right area.
Most Used Digital Advertising Platforms
MetaADS (Facebook Ads)
Meta ADS or better known as Facebook ADS ad group is a digital advertising platform used for Facebook and Instagram ads. When we say social media, Meta ADS is used for Facebook and Instagram ads, which are the first platforms that come to mind. It has an advertising network that can make clear groupings according to age, gender and interests, and you can definitely reach the target audience you want to interact with. When you want to advertise on social media, your first address will be Meta ADS.
Google Ads
It is the advertising network of Google, the most popular site in the world and the one that shapes the Internet World. When it comes to the Internet, the first Google search engine comes to mind. All websites want to appear at the top when a word related to them is searched on Google, doing this is a difficult and, depending on the location, large investment. Google ADS has become important to appear on the top pages quickly and reach a larger audience. It quickly reaches its users to the desired points with the correct target audience determination and advertisement display according to the request of the other party. When it comes to digital advertising platforms, it is the first and most used place that comes to mind.
Twitter ADs
Twitter ADS is a digital advertising platform that is spread over a smaller area than other advertising platforms, but where you can get the desired effect and reaction and act together with the audience itself. Twitter ADS, which is used for branding and identity creation, stands out with the direct interaction and feedback of users. If you want to introduce yourself and create a slogan, it is definitely a platform where you should advertise.
LinkedIn ADs
If your target audience is the business world and you use B2B marketing methods, LinkedIn Ads is the platform for you. LinkedIn is a business-focused social media platform where professional life and business are at the forefront. If the product and service you want to promote is of interest to businesses, we definitely recommend that you advertise.
