Instagram Advertisement
Instagram has entered our world by growing and developing itself very quickly since its founding in 2010. In fact, it has been preferred so much that it has attracted a significant number of Facebook users to its side. In addition, it has brought a new breath and a major change to the advertising sector.
Instagram, which has more than 500 million active users on average, has also made great strides in advertising in recent years. Especially in Turkey, new product discovery, brand following and shopping are very common among Instagram users.
If you advertise via Instagram, you can manage the creation of your campaigns and the follow-up of your posts as you do on Facebook. By selecting your target audience, you can reach your future potential customers instead of landing on unnecessary places and pages of people who will not prefer you. You can restrict by country, city, region, and apply filters according to factors such as age and gender.
Instagram ads also differ in terms of their types. You can appear on the page of the people you want to reach with an effective, non-confusing visual that directly and understandably explains your product or service. If you want to get more dynamic and impressive results instead of visuals, you can also place a video ad. If you want to put more than one image and video, you can use the carousel ad type. Instagram stories are now an application that every Instagram user follows daily. You can take advantage of this and have your ad published in the stories of your target audience.
Advertising Models
- Photo Ads
- Video Ads
- Carousel Ads
- Story Advertisements
PHOTO ADVERTISEMENTS
You can advertise on Instagram with a single image. The recommended image size is 1080×1080 and the ratio is 1:1. It is very important that the image is eye-catching and descriptive. You can direct your ad directly to your website or Instagram page.
VIDEO ADS
The rate of video viewing is increasing day by day. The recommended video length for your ads is 15 seconds. However, according to Facebook data, the average video stays at 7.5 seconds. For this reason, the content should be explained in a short and concise manner.
ROTARY ADS
It is an advertising model where you can put many images instead of a single image. It is one of the most effective methods to promote your product or service.
STORY ADS
This model is a great place to run video ads, especially since users typically expect to see videos in stories.
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