Advertisements created on the internet and social media platforms to promote and develop companies are called digital marketing. The goal of digital marketing is to promote companies through digital channels and increase product and service sales.
As the number of people using the internet increases, changes have begun to occur in our lifestyles. Brands that take this into account have also started to use digital marketing methods, especially recently. Companies that use these methods effectively have moved one step ahead in their sectors. When this is the case, the question of what are digital marketing strategies has begun to come to mind.