According to IAB, digital advertising is increasing its power in the market with each passing day. Google and Facebook have a very high share in this development and this development will continue. It is even predicted that the platforms other than these two may shrink in the second quarter of 2017. Therefore, do not skip taking advantage of these two platforms when creating your digital marketing strategies.
The digital world revolves around Facebook and Google, which limits the amount of data and analytics that advertisers can access when they want to compare their ads across different digital marketing channels. In light of this situation, the fact that Google and Facebook are on a large data pool can start to increase tensions between the two parties, but with the right work, you can overcome it.
