Natural backlinks are links that you manage to get without fooling Google. It is one of the most important SEO ranking factors that you should pay attention to in order to increase your site's traffic. The most important point to pay attention to is, as Google says, "Do not buy backlinks, do not send backlinks between your sites and do not exchange them." A backlink from a good source will change your ranking to a great extent. However, if you buy a backlink from a strong source, you will be fooling Google. Because this backlink was given to you not because you deserved it, but because you bought it. Google is constantly fighting against backlinks that come from unnatural sources. The Penguin Algorithm, one of the biggest algorithms known, fights against backlinks that are earned in different ways. Fooling Google should be the last thing you want to do. Because the moment this is noticed, your website will be penalized very heavily and the incoming backlinks will be ignored. In other words, both your labor and money will be wasted.
Let's come to the question "How to get natural backlinks and what is it?"
It is called backlinks that you have managed to get rightfully without manipulating Google. Let's give an example;
Let's say you are a doctor and you want to get a backlink. You wanted to get it from a famous restaurant page with good traffic. In this case, Google will perceive this as a purchased, undeserved backlink because both the sectors are independent from each other and their content is not the same. However, as a doctor, getting a backlink from a hospital or a different doctor's page will be perceived as a natural backlink. In short, even if you want to buy, the page you get a backlink from should be compatible with your page. At this point, you need to think about users after Google. Irrelevant backlinks they see when they enter your website will reduce the quality and reliability of your website.
- Find popular content.
- Update your content constantly.
- Request backlinks from appropriate pages.
Let's expand on these three items a little.
Find a highly searched content related to your sector. For example, let's say the word you want to rank first on Google is "Professional Web Design". First search for this keyword in Google Keyword Planner and look at the results. Then type Professional Web Design into Google and examine the sites that rank first. Find your competitor. Examine the content published by your chosen competitor and improve it by adding more to it. Moreover, if the content on your competitor's site is old, it means you are 1-0 ahead. Because Google constantly requests us to update the content. Then, it is time to find out which backlinks come to the address where the content you have chosen as a competitor is published. This service is usually provided by paid SEO tools. For example, "ahrefs" is one of the most powerful analysis tools known in this regard. Backlink tools that you can use for free SEO Spyglass And Opensite explorer can be given as an example. So why is it important to analyze these backlinks? This may be the most enjoyable part. Now you will have a content that you wrote better than your competitor. When you analyze your competitor's backlinks, reach out to these sites, send an e-mail from the contact information section, and write an e-mail explaining how high quality and up-to-date your content is. Request a link. In this way, you will both get a backlink you deserve and transfer your competitor's backlink to your side.
