In this blog post How to do e-commerce? We are taking a look at the topic. How to do e-commerce? We will find answers to certain questions that may arise, such as what to consider when doing e-commerce. With these details, we will take a look at what entrepreneurs should pay attention to when creating e-commerce panels, and various marketing methods other than products and sales. With this article, we will be able to How to do e-commerce? and what we should pay attention to.
Industry and Product Analysis
Before setting up an e-commerce system, you should make the right sector and competitor analysis. Before determining these strategies and products, it should be your priority to determine the products you want to sell and your target audience and take the right, timely steps. Before offering a product for sale, you can access sales analysis through various marketplaces and conduct market research on the product. Do not forget to calculate the profit and expense of the product you will sell and the external costs that may occur such as shipping and packaging correctly. After making certain calculations in the sales you will make, you should definitely pay attention to the price and shipping options your competitors are marketing the product that is sold.
Selling Through the Website
It is possible to make sales through the website you have opened. You can easily reach your customers through this site, easily control sales and income and expense accounts through updates and price options, stock tracking and integrated accounting programs. When setting up an e-commerce platform, you should pay attention to the domain name and hosting transactions. A simple and memorable domain name will keep you in the minds of your customers, and with a good Hosting or Server, your customers will be able to carry out your transactions quickly and easily.
Company Establishment
You must be a taxpayer to create your e-commerce store. In order to become a taxpayer, it will be sufficient to establish a sole proprietorship in the first stage. You must send the products you will sell to customers with an invoice. Serious penal sanctions are applied to products sold without an invoice.
Being a taxpayer is very important in terms of POS transactions. In order for your customers to be able to shop securely with a credit card on your website, banks request your company information. It is possible to create a virtual POS through the banks you work with, and for entrepreneurs who want to integrate a virtual POS to their website outside of banks, you can integrate a virtual POS into your system with a certain percentage cut by partnering with external companies.
A Reliable System
Problems such as a security breach in the system you use while designing e-commerce initiatives, various errors on your page, and various problems encountered by your customers during the visit phase of your page cause various damages to you and your company. A web page without the necessary security measures and pages that are not professionally controlled may cause data loss when external attacks occur. In such cases, we strongly recommend that you work with a team of experts who have taken security measures so that your customers are not victimized.
Product Images and Information
You need to create accurate and carefully selected photos of the products you choose for sale. A user will look at a product that has not been professionally shot with suspicion when requesting it. The shots should be done professionally with the right light and from many angles. It is said that amateur level images are considered unsafe for customers. In addition to the images you use, you should provide detailed content such as color, size, kg and cargo. Such information will create trust in your customer and will significantly reduce the return rate. In addition to detailed information, you should also pay attention to additional explanations. For example, if you are selling clothing, specifying the fabric type and other specific features in the additional description of the product will increase the preference rate for customers.
Creating a Campaign
Kazanmış olduğunuz müşterilere belirli zamanlarda çeşitli kampanyalar oluşturmak, sitenize girmiş olan misafirlerinizin geçirdikleri zamanı siparişe dönüştürme olasılığını arttırmaktadır. Bu kampanyalar belirli pazarlama stratejileri gözeterek, çeşitli zaman aralıkları belirli günlerde yapılmalıdır. Sepette %20 indirim, 100 TL ve Üzeri Kargo Ücretsiz gibi kampanyalar oluşturulabilir. Ve ya sayfanızda çeşitli indirim kuponları dağıtabilirsiniz. Kampanyalar satışlarınızı yükselteceği gibi, siparişi gerçekleşmiş ve teslim edilen ürün sayesinde müşteriniz ve firmanız arasında bir güven oluşacak, memnuniyet durumunda olası sipariş tekrarı gerçekleşebilmektedir.
Advertising and Marketing
It is necessary to create advertising campaigns for a website that has not yet established brand awareness and has just started selling. These advertising campaigns can be carried out through Google and Social Media Platforms with competitor analysis. Thanks to the advertising campaigns you will create, your number of visitors can increase and you can gain new customers. There are elements you need to pay attention to during the advertising phase. You can gain new customers by creating the right target audience and advertising timing strategies based on the product you will sell…
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