Remarketing is determining the users who visit your website and ensuring that they see your website advertisement again on other websites they visit after they leave your website. In this way, users are ensured to return to your website even after they leave your website and they have a high chance of benefiting from the service you provide.
Thanks to remarketing, your brand name is remembered more easily and you are remembered more quickly. The demand rate for the service you offer increases. Cookies are used in remarketing. Cookies obtained from javascript code are placed on users' computers. In this way, the conversion rate to sales is increased. Remarketing also aims to reach the customer through different channels. It focuses on why the customer visiting the website did not meet the desired expectation. It reaches the customer who did not take the desired action again through different channels such as SMS, instant notification, e-mail. In this way, it is aimed to increase sales. You can create a remarketing code for this study using Google ADS. If you add this code to the categories and areas you want to attract your customers to on your website, you will re-target the users visiting the site and redirect them to the purchase action with the content you prepared.
Remarketing Process
- The target audience you want to reach is determined. For example; you can reach users who have shopped from your site in the past years.
- You can irritate users by sharing your ads with them unnecessarily at all times of the day. This will defeat your purpose. By publishing your ads at a certain time of day and on certain sites, users' perception of your brand will not be negatively affected.
- Use your ads widely. Google AdsUse it in all areas such as PPC, email ads, social media ads and search engine focused advertising.
