All businesses, institutions, organizations and foundations have their own names and tax numbers, and they identify themselves with this information in official transactions. However, they need to create a face to be remembered when introducing themselves to their customers and the market they are in. Institutions can show their differences with elements that will distinguish them from other brands such as logos, colors and fonts in order to express themselves and to ensure that they are recognized. Similarly, using these standards they have determined in their advertisements, posters, business cards, signs, etc. are elements that show the brand itself. Corporate identity design is the first and most important stage of branding, a corporate language is created by adhering to color, logo and slogan, and promotions are made by bringing all these elements together. Let's examine the important elements in corporate identity design in the rest of our article.
Elements Used in Creating Corporate Identity Design
Brand Name
The brand name is the first element used when creating a corporate identity. The brand name can be an abbreviation, a person's name, or any term, and all of these conditions must be taken into account to create a design that is appropriate for the sector. The brand name must also be compatible with the sector it is in.
Logo Design
The logo is the most important part of the corporate identity. When designing a logo for a brand, the use of the emblem and font determines the direction of the corporate identity to be used for that brand. We can use the logo as a font only, an emblem and font, or just an emblem, depending on our preference. Brand awareness is very important in these preferences.
Font Usage
Font usage is generally chosen according to the sector the brand is in. There are features that differentiate fonts and allow us to categorize them, such as Serif, Sans-Serif, Soft, etc. The seriousness of the font is a factor that will directly affect your corporate identity in the sector, so when choosing a font, we need to look at how our stance will be as an institution and what we promise.
Print Items
Printed elements are one of the elements that will most introduce our face that will be exposed to the outside in corporate identity design. Printed physical materials such as business cards, letterheads, posters, invoices, receipts, etc. are important parts of corporate identity as they are used by personnel inside and outside the institution.
