Micro sites are generally known as campaign sites. The reason they are called micro is because they are sites that consist of one or a few pages and do not have extensive content. Sites that are limited in content and customized, used by brands, institutions and organizations to highlight a service or product are examples of micro sites. We generally encounter micro sites quite a lot in search engine queries. Micro sites can also be seen as a tool to increase traffic to the main website. They can be on the domain of their main site or on a domain of their own.
Microsite Advantages
- Keeping the main focus on a single product or topic
- Opportunity to get higher scores in search engines
- Redirects for SEO purposes
- To ensure that the product or service to be used reaches its main audience without being overwhelmed by the main website.
