In markets where global markets are shrinking and competitors and competition are increasing, businesses that use the internet actively and efficiently continue to exist.
With the developing technology, the internet, which has a great place and importance in human life, has become a sector that is growing day by day. If we look at the statistics worldwide, the number of websites worldwide, which was 923,343,984 in June 2014, increased to 1,468,322,172 in 2015. In other words, the number of websites worldwide increased by 544,978,188 in 1 year in 2014. The reason why these numbers are so high is because setting up a website has become almost child's play. Buying a domain name is now a 10-15 minute job. However, the main problem here is that the number of active sites is almost 1/5 of the total number of sites (281,414,052 active sites in 2015). The number of websites in Turkey in 2015 is approximately 35 million, and approximately 8 million of these are actively providing service.
When it is so easy to set up a website and get a domain name, why not?
No matter how beautiful the design of the website is, if it does not inspire trust, the design does not serve the purpose. It is difficult to be reliable when development is so fast. If your site is not active, not visited, and traffic generating tools are not used, you cannot reach your target audience and cannot be at the top of the search results.
Making a name for yourself in your industry is possible with successful strategic planning. So, how should this strategic planning be?
With internet advertising, you can make your brand easily found and recognized by the target audience on the internet. We can ensure that millions of people are introduced to your products or services in proportion to your strategic marketing method and budget.
Search Engine Optimization (SEO)
It can take you to the top of the organic search results in the most used search engines such as Google, Yandex and Bing, leaving your competitors behind and making you visible to millions of internet users looking for products or services.
Social Media
Facebook, Twitter, Instagram, Foursquare, Google+… Social media is the most used digital environment today. It is the most effective digital market with ads reaching the users we target and at low cost.
