Content is one of the most decisive points in SEO work. In search engine optimization, especially Google, the user's relationship with the page (time spent on the page, movements within the page, bounce rate, etc.) significantly affects the rankings.
As the importance of keyword and tag usage and backlinks decreases, user experience (UX) becomes more and more important. So, how should content be created to increase search rankings?
Increase Search Engine Rankings with Quality Content
The main goal of websites that aim to rise in search engine rankings is to reach more users. Since Google is the most popular search engine in the world, it is important for websites that aim to reach more users/visits to rise in Google rankings. So, how should content be created to rise in rankings?
Interesting Content
Interesting content makes visitors stay on the page longer. In order for the content to be interesting, it must provide important information about a topic that sparks curiosity and be written in an eye-catching language.
Fluency
It is very important to decide on the language of the content by considering the target audience. However, it is also necessary to remember the consistency of the language within the website. For example, using the language “you” in some content and “you” in other content causes inconsistency. In addition to the language of address, it is useful to determine the style of the content according to the target audience.
Easy to Read Content
It is not enough for the content to be interesting on its own, it is also important to ensure that the user can easily read the content. It is important to divide the content into subheadings, add visuals where necessary and use bullet points if possible.
Length Measure
Unfortunately, very long content published on the internet is not read very much. For this reason, dividing the content into different titles and publishing it is important for user experience. At the same time, if the content is too short, it can cause it to be weak in the search engine rankings. Therefore, it is necessary to make the right decision by considering the length of the content, the subject and the audience.
Page Engagement
It is very important for visitors to comment on the page regarding the content. Therefore, both the site's comment areas should be easy to use and the page should have areas that encourage the user to comment. In addition to the comment areas, it is also important to make it easy for visitors to share the content on social media. Because sharing content on social media is one of the main points that increases the visitor rate.
Apart from these, it is necessary to make sure that the font size is appropriate on mobile devices. In addition, the speed of the page opening is one of the variables that directly affects the rate of users staying on the site. For this reason, it is necessary to be careful not to add images that are too large in size to the content.
