A complex mathematical and computational system used to rank search results and present the best and most relevant information to users. Google algorithm It is called. It evaluates about 200 factors and these factors are weighted according to their importance when ranking. The factors consist of page quality, content originality, keyword compatibility, page speed, links and many more. It processes billions of search queries every day and ensures that the user gets the best results. It also adapts to the dynamic structure of the page by updating and tries to prevent spam, malicious content and low-quality sites. Google is constantly working to improve and update its search algorithm and therefore SEO experts and websites should follow its changing requirements to get the best results.
Google Algorithm Basic Features
It evaluates the compatibility of the search terms and keywords in the content of the web page and how often the page is linked to by other sites. Its overall quality, reliability and user experience, originality, usefulness and consistency of the content, meta information such as meta descriptions and title tags, internal and external links, whether it is well displayed on mobile devices, the loading speed of the page, how often it is updated, how much it is shared on social media platforms, and the ability to adapt search results to the user's geographic location ensure that the user gets quality results.
Whether it has a suitable data structure (e.g. schema.org markup). Whether it uses HTTPS, its size and load time can affect the ranking of old or outdated content. It is used to detect spam and low-quality links. It provides recommendations based on the user's previous search behavior. It determines the website's map and index, layout and user-friendliness. The quality and relevance of the visual and video content on the page are targeted at how users use the page and how often they update their interactions. Google algorithm Increases the interactivity of core features.
It determines whether the content is organized with appropriate tags and categories and whether it is appropriate for the target language and culture. Appropriate HTML doctype is used. Images are integrated into the mobile application web page in appropriate sizes and compression. CDN usage can increase the speed of the page. Long-tail keywords are optimized. SEO factors are organized and the site design is made ready for users.
How Does the Google Algorithm Work?
The search engine scans billions of web pages and indexes the content and information of these pages. The index provides fast access and provides faster results. It evaluates many factors within the site, including content, links, keywords, user experience, page speed, timeliness and many more. It ranks each web page using the factors it evaluates and makes a ranking to provide the most appropriate results to the user. The ranking shows the best results at the top. The page usually contains the title, meta descriptions, URL and short summary information of the page.
Google algorithm is constantly updated and changed. Updates help to meet the needs of new technologies and users. It also includes security measures to prevent spam and malicious content. Site algorithms should strive to optimize their content in accordance with their needs and provide a quality user experience.
Based on Which Algorithm Does Google Rank Web Pages?
PageRank is the first and most famous algorithm that Google evaluates through links from other pages. Panda is the important factor because it evaluates the quality of content. It lowers the rankings of sites with low-quality, repetitive or copied content. Penguin detects and penalizes spam links and bad SEO practices. It checks the quality and naturalness of the links the page receives.
Hummingbird is an application that improves the ability to understand more complex queries and long-tail keywords. It allows users to get results with more natural and meaningful queries. RankBrain evaluates semantic complexity using artificial intelligence and learning algorithms. It is used to understand previously unseen queries and meaning.
Bert provides better understanding of language processing and specifically targets better understanding of queries. EAT, which stands for Expertise, Authoritativeness, and Trustworthiness, is especially important for sites that produce content on health, finance, and other sensitive topics. Google evaluates how sites that produce such content meet these three characteristics. Loading speed is a major factor in ranking because it affects user experience. Data structures like Schema.org markup can help better understand the content of the page. Google should strive to produce quality, user-focused content and optimize web pages.
