Third Party Data: Every company that creates marketing always wants to be able to offer and provide high ROI (return on investment). However, in order to offer real values and optimize advertising campaigns, it is necessary to have information about the status of the strategies. However, while many companies are encouraged to provide unrealistic data, in 2017, companies will contact companies that provide real benefits. Direct access will be requested from companies that provide independent data on many issues from brand awareness process to social media advertising campaigns and analyses will be made accordingly. In order for your brand awareness to be reliable in the digital world, transactions made with correct data will earn you, it is important for the web design agency you work with to share the work reports they prepare with you regularly.