Today, with the development of technology, smartphones have become an indispensable part of our lives and people's living habits have started to revolve around it. As such, social media sites have turned their advertising business into digitalization. Today, digital advertising is mostly used in platforms such as Google, YouTube, Instagram, and Facebook.
What is Digital Advertising Used For?
- Your brand, name or product reaches a wide audience in a short time.
- You can run a more efficient advertising campaign with a low budget.
- You appeal to the audience you determine and reach the audience you want to reach more quickly.
- You save time.
- You can immediately stop the ads that you are not getting any results from and make your plan accordingly.
WHAT ARE THE TYPES OF DIGITAL ADVERTISING?
- Social Media Advertising
- SEO and SEM
- Pop-Up Ads
- Email Advertisements
- Video Ads
- Influencer Ads
- PPC Advertising Model
- Remarketing Advertising Model
- Social media ads, is a type of advertising where advertisements are published on social media platforms to promote products or services. There are many different platforms, especially Facebook, Twitter, Instagram. In this period when social media usage is increasing, social media advertisements also maintain their importance. Social media advertisements can also be used to increase traffic to your website.
- SEO and SEM: Seo is the organization of the content on the website in a way that it can be perceived more easily in search engines and it is ranked at the top of the search engine results. SEM is the process of paid advertisements appearing at the top of the search engine. The most popular SEM tool is Google ADS.
- Remarketing: It means remarketing. In this advertising model, when users leave a site and enter another site, the product they examined on the first site they entered appears on the site they entered afterwards. In this way, the aim is to increase sales.
- Video Ads: This is an ad model that is divided into two as skippable and non-skippable, especially when watching videos on YouTube.
- Email Ads: It is the sending of advertisements to the e-mail addresses of the target audience.
WHAT YOU NEED TO LEARN ABOUT DIGITAL ADVERTISING
- Social Media Advertising
- Search Engine Optimization; SEO
- Social Media
- Digital Content Writing
- Google Ads
- Google Analytics
- Search Console
- Conversion Optimization
- Digital Media Planning
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