Color selection is very important in design. It has been scientifically proven that the colors used in the clothes we wear in our daily lives or the colors in the products we choose while shopping reflect and affect human psychology.
Colors create different feelings from person to person, brands use these colors to affect you psychologically. For example; why does red attract your attention on a shopping mall floor? Or why do pharmaceutical and health companies prefer blue and green colors?
Known companies and famous brands are aware of color selection and color psychology in design and shape their logos according to these colors. To give another example, there is a reason for Coca-Cola using red, Nickelodeon choosing yellow, HP choosing blue. In fact, there is a message behind these colors…
What Colors Make Us Feel Psychologically
So, what do colors make us feel psychologically?
Blue often makes you feel power and confidence. Yellow represents optimism. If these two colors are used together, it represents a reliable brand that is optimistic and friendly. Green and its shades represent health and development, brown represents a worldly home, red represents intense emotions, purple represents comfort, white represents purity, and black represents bravery.
The color tone you use when creating a design is also important. If you choose the wrong colors or color tones, your message will not be conveyed. When choosing colors, do not choose random colors.
Using the color wheel, you can automatically get side tones or different harmonious colors of the colors you choose.
If you are not familiar with color, you can get help from here:
https://flatuicolors.com
http://paletton.com
By using these websites, you can ensure color harmony in the logos and designs of the brands you create.
Colors Used in Famous Brands
Brands convey the message they want to give us with their colors. For example, in fast-moving consumer sectors such as food and rental companies, red, orange and yellow are preferred for excitement and transience, and blue and green are preferred for products such as health, hygiene, cleaning and corporateness.
Gray: Represents seriousness.
Black: Represents power and passion.
Green: Represents nature and comfort.
Blue: Represents institutionality and health.
Purple: Represents comfort and neurotic emotions.
Red: Increases appetite and blood flow.
Orange: Increases energy and represents happiness and laughter.
Yellow: Represents impermanence.
White: Represents purity.
