The Bert algorithm is a major update that will directly affect 1 out of every 10 searches in Google organic results. Like Google's other algorithm updates, it was developed to explain user searches more clearly and provide more accurate results to the user. BERT, which is the initials of "Bidirectional Encoder Representations from Transformers", stands for Bidirectional Encoder from Transformers.
So, let's find out how the BERT update, which we can call the most important change Google has made in the last 5 years, will affect the age of your domain name, your ranking in Google searches, your content and your keywords.
In the simplest terms, we can say that search engines are an innovation that allows computers to better understand our language while examining websites and searching according to search terms. In other words, we can say that artificial intelligence no longer examines specific words but examines the relevance of all words in that field and produces meaningful results. Here, Google's goal is to try to provide accurate results as user queries become more complex and nuanced.
We can roughly state that the user perceives the connection between the words used together, that is, the question asked or the sentence said in daily language, rather than the feature of the words used while searching. For example, if we give an example from Turkish, the whole sentence will gain meaning with a better understanding of the words kime and kimden.
Bu güncellemeyi tetikleyen şey belki de Google’da sorgulanan şeylerin %20’si gibi yüksek bir oranını sesli sorgular oluşturmaktadır. Bu da konuşma dilinin karmaşıklığına bir çözüm sunmalı olarak düşünülmüş olabilir. Bu sesli arama oranının sadece birkaç yıl içerisinde %50 gibi inanılmaz oranlara çıkması beklenmektedir.
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