How effective are AdWords on SEO?
One of the most talked about topics in webmaster forums is the relationship between Ads and SEO, they serve very different purposes. Ads is the name given to the advertising service that Google offers to companies, firms and transactions. SEO is the process of optimizing the site and bringing it to the top in an organic way by Google. There is no advertising in SEO, there is no specific fee. A large segment defends the effect of Ads on SEO, but there is no direct effect. In these two applications that are completely separate from each other in terms of structure; If you want to place a Google ad, you need to get help from an Ads specialist, and if you want to rank high in organic results, you need to get help from an SEO specialist. If these areas, which do not have a direct effect on each other, are carried out together, it is possible to get better results.
If we compare in terms of area;
- SEO returns are long-term, AdWords returns are short-term.
- SEO has no guarantee on results, while Ads is a more guaranteed area.
- SEO is not supported by Google, while Ads is supported by Google.
- SEO algorithm changes but Ads are flat and permanent as long as the fee is paid.
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